A Decade of Shared Style.

It all started 10 years ago with a shared dream: to bring a touch of effortless, timeless beauty to the heart of Reykjavík. Since then, our boutique has become so much more than a shop—it’s a place where we’ve connected with women who, like us, value quality and that quiet sense of elegance that never goes out of style.

Building this brand together has been a journey of pure heart. We’ve always believed that the right outfit doesn’t just change how you look; it changes how you feel. We want our pieces to give you that soft glow of confidence, allowing you to move through your day feeling completely and beautifully like yourself.

To celebrate our 10th Anniversary, we want to share our deepest thanks with the community that turned our dream into a reality. As a gift to you for being such a vital part of our story, we are offering up to 70% off our most-cherished collections.

Thank you for ten years of trust, conversation, and style. We feel like we’re just getting started.

With gratitude,
Alma & Saga